RainbowMe Receives $10,000 Grant from Beyonce's BeyGood Foundation and the NAACP
Dec 19, 2020
Written by Bridgette Wright of 79 West Creative
North Carolina-based RainbowMe Kids, a multi-media entertainment platform for kids ages 4-10 has been named a recipient of a $10,000 grant thanks to Beyoncé and her BeyGOOD foundation in partnership with the NAACP. This partnership created the Black-owned Small Business Impact Fund, and was announced in July to empower and assist small businesses that have been negatively impacted by recent events. The first round of recipients announced on August 18, included 20 Black-owned small businesses, ranging from tennis academies to barbershops. RainbowMe Kids was selected as part of the third round of 20 businesses in November
“There were over 17,000 businesses that applied for this grant and to be selected is such an honor,” says RainbowMe Kids Founder Kya Johnson. “Being highlighted on a platform as big as Beyoncé’s is a dream come true and it is a wonderful sign of even greater things to come.’
Johnson recently debuted O is for Oshun, RainbowMe’s first augmented reality children’s book to feature fairytale and folklore characters of color. Using a smartphone to hover over the pages in the book, the characters come to life, rising off the pages to tell their stories in their voices, with dialects unique to the region where the characters’ stories take place. But when COVID-19 became a pandemic and states began to shut down, it halted planned in-person events and the company suffered an economic loss.
“A lot was spent at the beginning of the year on marketing materials to prepare for events and book signings that were scheduled for the year, Johnson says. “When all of that was shut down as a result of COVID-19, it made a huge hole in our marketing budget. This grant will definitely help to fill that hole.”
Kya Johnson
Beyoncé launched the BeyGOOD foundation in 2013 “to inspire people to be kind, to be charitable and to #BeyGood to themselves, to others, to the community, and to our world,” the foundation said in a statement.
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